Posted on 7 June 2018

Monday morning after a short break, over 350 unread messages, I’m sure you know the feeling! Despite Social Media, Search based marketing and other alternatives, email remains a primary way to communicate and to market products and services. So here are some Email Marketing Facts derived from various studies.

Email Facts

1. Nearly half the world’s population have email access thats 3.8 billion. (Source: Lifewire 2018)
2. 48% of emails are viewed on desktop/laptop, 49% on mobile/tablet. (Source Cheetah Digital)
3. Email volume rose by 14.5% in Q2 2017 compared to Q2 2016. (Source Cheetah Digital)
4. Google had over 1 billion monthly active users in early 2016. In early 2018, Outlook.com had a reported 400 million active users. (Source: Lifewire 2018)
5. Each users averages 1.7 accounts

Email Marketing Facts

1. Emails are getting more sophisticated with interactivity, personalisation and video. (Sources: Emailmonday)
2. Emails sent on Tuesday have the highest open rate followed by Thursday and Wednesday. (Source: Coschedule)
3. Most are opened between 10:00 and 11:00 a.m.
4. Emails are regularly checked outside of work times, 70% while watching television, 50% when on holiday. Millennials are more likely to check work email outside of normal work hours (Source: Adobe 2015)
5. Email marketing helps businesses reach new customers and aids retention, yet only 51% of small businesses use it. (Source: Web Presence Solutions 2017)
6. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. Source: Mailchimp)